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Since 85% of the population now goes online, that means that one out of every ten Americans (9%) has used an online dating site at one point or another.The college-educated and those in their mid-twenties through mid-forties are especially likely to use online dating sites.The typical (median) online dating site user is 38 years old, while the typical (median) dating app user is 29 years old—nearly a decade younger.Although the proportion of Americans who say that they personally use online dating has not changed dramatically since 2005, familiarity with online dating through others (i.e., knowing someone who uses online dating, or knowing someone who has entered into a relationship via online dating) has increased significantly over that time.Overall, college graduates and those with relatively high household incomes are especially likely to know someone who uses online dating sites or apps.However, every major demographic group is now significantly more likely to respond in the affirmative to this question than was the case when we first asked it in 2005.Since 45% of all Americans are app users, that means that 3% of the overall adult population has used a cell phone dating app at one point or another.
Although a majority of Americans agree with two positive statements about online dating, a sizeable minority agree with two statements casting online dating (or the people who use online dating) in a more negative light.
Some are currently in long-standing relationships that predate the adoption of online dating, while others are single but not actively looking for a romantic partner.
If we examine only those Americans who are most inclined to online dating—that is, the 7% of the public that is both single and actively looking for a partner—some 38% of these individuals have used online dating sites or dating apps.
Older adults use online dating sites in at least modest numbers, but dating app usage is effectively non-existent for people in their mid-forties and beyond.
The median ages for online dating site users and dating app users are illustrative in highlighting the age differences between each group.
The five sites with the most mentions in each year are listed below: The online dating marketplace has undergone dramatic changes since we conducted our first study on this subject in 2005.